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Case Study

New Patient Growth for an Inner West Dental Clinic

How Digital Hark filled a cosmetic dental clinic's calendar with high-value new patients through targeted social advertising.

CategoryHealthcare/Dental
AudienceLocal Business
StatusOngoing
Home / Case Studies / Harbourline Dental
Harbourline Dental case study

Services Used

A social-first acquisition system built to attract and convert high-value cosmetic dental patients.

Conversion Tracking
Landing Page
Meta Ads

Project Overview

A modern clinic with excellent reviews was struggling to predictably attract the cosmetic cases that make a practice thrive.

The Challenge

Harbourline Dental had a loyal patient base and strong reputation, but new cosmetic enquiries — veneers, implants, smile makeovers — arrived sporadically and mostly by referral. Growth was capped by how many people happened to hear about them.

Previous ad attempts sent clicks to a general homepage with no clear next step, so interest rarely turned into a booked consultation. There was also no tracking to show which spend produced actual patients.

Digital Hark's brief was to build a reliable new-patient engine: reach the right local audience, present a compelling offer, and convert interest into booked consultations — all fully measured.

The Results

+187%
New Patient Enquiries
-44%
Cost Per Booking
+63
Consults Booked / Month
6.2x
Return on Ad Spend

The clinic moved from unpredictable referrals to a consistent, measurable flow of high-value cosmetic consultations — with a clear cost per booked patient.

Additional performance gains:

  • Landing Page Conversion: +72%
  • Cost Per Lead: -49%
  • Consult Show-Up Rate: +28%
  • High-Value Case Rate: +34%
  • Enquiry Response Time: -66%
  • Booked-to-Treatment Rate: +21%

The Execution

Digital Hark built a full funnel — from the first ad a local sees to the booked consultation in the diary.

Targeted Social Campaigns

We built cosmetic-focused Meta campaigns aimed at the right local audience, using before-and-after style creative and clear offers to turn passive scrollers into genuine enquiries.

High-Converting Landing Page

A dedicated consultation page replaced the generic homepage — with a clear offer, trust signals, and a simple booking flow designed to convert interest into a confirmed appointment.

Booking-Level Tracking

We tracked every step from ad click to booked consultation, so the clinic could see its true cost per patient and we could optimise creative and targeting toward the campaigns producing real treatment cases.

The Next Phase

With new-patient flow now predictable, Digital Hark is helping Harbourline scale into specific treatments — building dedicated funnels for implants and orthodontics, and adding a nurture sequence to convert enquiries who aren't quite ready to book on day one.

Want a Predictable Patient Pipeline?

We build measurable acquisition systems for clinics that want consistent, high-value bookings.

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