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Home Renovation · Sydney

From Unpredictable Leads to a Reliable Growth Pipeline

A Sydney renovation company came to Digital Hark with inconsistent enquiries and rising ad spend. We rebuilt their entire lead system — paid ads, tracking, and a high-converting landing page working as one.

See The Results
Renovation client growth case study
What We Delivered

Services Used In This Project

Google Ads

High-intent search campaigns built to capture ready-to-buy homeowners.

Landing Pages

Conversion-focused pages designed to turn clicks into qualified enquiries.

Conversion Tracking

GA4 + GTM setup for full visibility into every lead and campaign.

Creative Testing

Ongoing ad creative testing to lower cost per lead and scale winners.

The Outcome

Measurable Results After 90 Days

By replacing scattered activity with one connected system, lead quality and consistency improved across the board.

+180%Qualified Enquiries
-42%Cost Per Lead
3.4xConversion Rate
100%Tracking Coverage
The challenge
The Challenge

Spending More, Getting Less

The client was running ads with no proper tracking, sending traffic to a slow, generic homepage. Leads were inconsistent, unqualified, and impossible to measure.

  • No conversion tracking or lead attribution
  • Ad spend rising while enquiry quality dropped
  • Homepage not built to convert paid traffic
Our Approach

How We Built The System

1. Track

Implemented GA4, GTM and conversion tracking so every lead and dollar was measurable from day one.

2. Convert

Built a dedicated landing page with clear messaging and a single conversion path for paid traffic.

3. Scale

Restructured campaigns around high-intent keywords and tested creative to scale profitable results.

The Execution

What Changed, Step By Step

Campaign Rebuild

We restructured the Google Ads account around intent, cutting wasted spend on broad terms and focusing budget on keywords that signalled real buying intent.

Landing Page Launch

A purpose-built landing page replaced the homepage for paid traffic — faster, clearer, and structured entirely around driving qualified enquiries.

Full Tracking Setup

Every form, call and click was tracked through GA4 and GTM, giving the client complete visibility into what was actually generating revenue.

Ongoing Optimisation

Weekly creative and bid testing steadily lowered cost per lead while improving the quality of enquiries coming through.

Your Growth Is Next

Want Results Like These For Your Business?

We build structured growth systems that turn marketing into predictable, measurable revenue — not just clicks.

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