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Case Study

More Emergency Jobs for a Northern Beaches Plumber

How Digital Hark turned inconsistent call-outs into a steady stream of high-value emergency plumbing jobs across the Northern Beaches.

CategoryHome Services
AudienceLocal Business
StatusCompleted
Home / Case Studies / Coastal Edge Plumbing
Coastal Edge Plumbing case study

Services Used

A focused paid and tracking setup built to capture urgent, ready-to-book plumbing enquiries.

Conversion Tracking
Google Ads
Landing Page

Project Overview

A family-run plumbing business relied on word of mouth and a few directory listings — and had no reliable way to bring in urgent jobs during quiet weeks.

The Challenge

Coastal Edge Plumbing had built a solid reputation across the Northern Beaches, but their new-job pipeline was unpredictable. Some weeks were fully booked; others were worryingly quiet, and they had no visibility into where their few online leads were coming from.

They had tried boosting the odd post and running an untracked Google campaign, but with no dedicated landing page and no call tracking, they couldn't tell which spend actually produced booked jobs.

Digital Hark's brief was clear: build a system that captures high-intent emergency searches, sends them somewhere built to convert, and tracks every call so budget goes only where it pays back.

The Results

+164%
Booked Job Enquiries
-38%
Cost Per Lead
3.6x
Phone Call Volume
$0
Wasted Untracked Spend

Within the first three months, the emergency campaign became the business's most reliable source of new work — filling quiet weeks and lifting the value of the average job.

Additional performance gains:

  • Click-Through Rate: +42%
  • Landing Page Conversion: +58%
  • After-Hours Enquiries: +71%
  • Average Job Value: +19%
  • Return on Ad Spend: 5.1x
  • Repeat & Referral Work: +23%

The Execution

Digital Hark focused on two things: capturing genuinely urgent searches, and making sure every dollar could be traced to a booked job.

Intent-Led Campaign Build

We restructured the Google Ads account around emergency and same-day search terms, cutting broad keywords that drained budget and focusing spend on people ready to book a plumber now.

Conversion-First Landing Page

A dedicated landing page replaced the homepage for paid traffic — with a click-to-call header, service area, and trust signals front and centre, built to turn an anxious searcher into a phone call in seconds.

Full Call & Lead Tracking

Every enquiry — call, form, or click — was tracked through GA4 and call tracking, so the team could see exactly which keywords and ads produced booked jobs and shift budget toward the winners each week.

The Next Phase

With the emergency pipeline steady, Digital Hark is now expanding Coastal Edge into planned work — building out landing pages for renovations and hot water services, and layering in local SEO so the business ranks organically for the suburbs that drive its best jobs.

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