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Case Study

Premium Landscaping Leads for a Sutherland Shire Studio

How Digital Hark helped a design-led landscaping studio attract higher-budget projects and stop competing on price.

CategoryAutomotive
AudienceTrade + Retail
StatusCompleted
Home / Case Studies / Sandstone Landscaping
Sandstone Landscaping case study

Services Used

A combined organic and paid approach built to attract higher-value, design-led landscaping projects.

Conversion Tracking
Google Ads
Landing Page
Local SEO

Project Overview

A talented landscaping studio was winning small jobs but constantly being beaten on price for the premium projects they actually wanted.

The Challenge

Sandstone & Co produced beautiful work, but their online presence didn't reflect it. An outdated website and thin search visibility meant they were mostly found by price-shoppers rather than the higher-budget clients their portfolio deserved.

They needed two things at once: a site that showcased their craftsmanship and built trust, and a way to be discovered by homeowners actively planning larger landscaping investments across the Sutherland Shire.

Digital Hark set out to reposition the brand online — pairing a refreshed, portfolio-led website with organic search growth and carefully targeted social ads.

The Results

+212%
Organic Enquiries
+47%
Average Project Value
Top 3
Rankings for Key Terms
4.4x
Return on Ad Spend

The repositioning worked: Sandstone & Co began attracting the larger, design-led projects they wanted, while relying less on price-driven enquiries.

Additional performance gains:

  • Organic Traffic: +138%
  • Keywords in Top 10: +64
  • Time on Site: +52%
  • Quote Requests: +96%
  • Social Ad Enquiries: +18/month
  • Consultation Bookings: +81%

The Execution

Digital Hark rebuilt how the brand was seen online, then drove qualified attention to it through search and social.

Portfolio-Led Website

We redesigned the site around their best work — large project imagery, clear service pages, and a booking flow built to turn admirers into consultation requests.

Local SEO Growth

We targeted high-intent landscaping and design terms across Shire suburbs, building content and local signals that lifted Sandstone into the top results for the searches that matter most.

Targeted Social Advertising

Meta ads showcased finished projects to homeowners in the right suburbs and life stages, warming up future clients well before they were ready to request a quote — and feeding a steadier flow of premium enquiries.

The Next Phase

With demand for premium work rising, Digital Hark is helping Sandstone & Co scale carefully — expanding service-specific landing pages, adding project video to the social campaigns, and building a referral funnel so happy clients become the studio's strongest marketing channel.

Want to Attract Better Projects?

We help trades and studios win higher-value work — without competing on price.

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